01 / REMAX National Ad Campaigns
Adapted high-level brand concepts into a visual collateral built to scale across multi-channel national ad campaigns.
Design Challenge: Navigating Brand Evolution
The core challenge was strengthening brand recognition during a major visual identity transition. With the RE/MAX logotype and iconic balloon mark remaining virtually untouched for nearly 40 years, these ad campaigns required navigating multiple brand iterations in real time.
The solution? A transitional campaign leaning into the iconic red-over-white-over-blue design while pairing updated color palettes with legacy marks. This allowed every asset to feel recognizably RE/MAX while soft‑launching the new brand look. We rolled out the full transition to the modernized brand identity over the following year.
Production & Deliverables
Out-of-Home (OOH): Large-format billboards, transit bus wraps, and bus shelter signage structured for high‑speed visual impact.
Print Media: High-resolution national print ads, regional publication spreads, and promotional print suites.
Digital & Motion Ads: Static display banners and dynamic, animated HTML5 display ads engineered for digital ad networks.
Social Campaigns: High‑contrast social media ad suites built to maintain visual hierarchy across modern feed formats.
02 / REMAX Commercial Signage
High-Impact Commercial Property Signage
Delivering bold, high-visibility visual communication for commercial real estate listings.
03 / Luxury Forum Identity
Scope: Event Branding, Spatial Signage, Print Suites
Concept: Crafting an ultra-premium visual language to anchor an exclusive gathering of industry leaders.
04 / R4 Global Convention
Modernized event logo for the largest convention REMAX hosts annually, seen by thousands of attendees across a multi-day international event.
05 / Global Passport Campaign